top of page

Our Mission

Our mission is to provide the best financial products with the kind of in-home, professional service that is second to none. Our operating credo is: "Your clients don't care how much you know until they know how much you care." We take a personal interest in each and every one of our clients. We believe that knowing our clients' wants and needs is the foundation to recommending the best financial strategies that will provide exactly what each client wants.


Erika Williams

Insurance Broker

Erika Williams grew up on the "Space Coast" of Florida, but has lived and traveled all over the country.  She fell in love with the "Biggest Little City in the World" and now calls Reno her lifelong home, along with her husband and two sons.

Erika's background includes Customer Service, Hospitality, Information Technology, Web and Graphic Design, Marketing, Project Management, and Entrepreneurship.  She founded an award-winning food tour because she has a love for sharing knowledge, creating memorable experiences and connecting with people.

Being a mother to a son with Autism, she realized that the only way to be prepared for the twists and turns of life, would be to learn how to secure her family's financial future and teach others how to do the same.  Erika is proud to be part of The Alliance and is ready to help!


Who are We?

The Alliance is an insurance marketing organization that recruits life insurance agents across the United States. With approximately 150 employees at the home office in Burlington, NC we provide a proven sales system, state-of-the-art lead program, act as liaison to our carriers and provide assistance needed for our agents to receive the training they need for success. The Alliance currently has agents in all 50 states and is dedicated to putting clients first. We are affiliated with over a dozen highly rated insurance carriers such as Mutual of Omaha, Foresters and CFG, and provide products for our agents that are in high demand. Our entire lead system is created and maintained in house with cutting-edge marketing efforts that reach untapped markets. As an independent agency organization, we can provide our agents with great products to offer their clients meeting a variety of needs and budgets.

Our Story

Like many successful businesses, The Alliance had humble beginnings. Relationships that were formed over 20 years ago provide the foundation for the largest association of agents in its field. Since becoming an established company in 2002 The Alliance has grown and evolved into an agency that provides an amazing opportunity to anyone who desires lucrative self employment. The story of our past is made up of a succession of events and milestones which when viewed as a whole reads like a great American success story. And though we’re proud of our past, we’re even more excited about our future as we continue to find a multitude of like-minded people who choose to become a part of our family and make a difference in the lives of others.

Our Leadership

Andy Albright is the co-founder, President and CEO of what is arguably the country’s largest and most successful insurance marketing organization specializing in life event marketing and sales. Albright has a strong desire to see his agents, often his best friends, succeed. To outsiders, his rugged and raw determination can seem intimidating at times, but those who know him - his family, his top managers and his corporate executive team - know Albright has a masterful skill of motivating people to take action. His is a certainly a story of a man with a dogged determination to fulfill a dream for his family, the struggles he’s encountered along the way, and the ultimate victory he has achieved. Throughout the journey, Albright’s been working hard to make The Alliance the best company it can be, while helping people across the United States protect their families.


Andy Albright

Co-founder, President and CEO 

Organizations We Support

Even though our business model is fashioned around helping families in need, The Alliance is passionate about sharing with numerous charitable foundations. Agents and staff of The Alliance also participate in charitable projects as a part of experiencing the exotic trips they have earned through the Alliance opportunity. The Alliance and the Albrights also donate to several local causes as a matter of habit, and the Good Samaritan Bonus allows agents to earn additional bonus income that is donated in their name to the charity of their choice.

bottom of page